ASK
Design an engaging showcase at the 2024 Canadian International AutoShow, focusing on the debut of Kia's EV9 and the 2025 Kia Carnival Hybrid.
OBJECTIVE
Develop and orchestrate an engaging educational experience at the 2024 Canadian International AutoShow to attract visitors to Kia's booth by showcasing its diverse vehicle lineup, innovative features, and commitment to sustainability.
HIGHLIGHT STAGE.
This 4-minute video, showcased above the booth's rotating stage, presents Kia's electrified and ICE lineup in an inspirational light. Kia enhances its electrified vehicles with more options, designs, performance, and functionality, exemplified by innovations like the E-GMP platform and Kia Connect, and featuring vehicles like the first-ever EV9 and the product-enhanced Sorento.
EV EDUCATION ZONE.
The EV Education Zone at the 2024 AutoShow informs attendees about Kia's core sustainability values through an innovative and interactive exhibit. With its unconventional design, The Kia EV Experience invites attendees to engage directly with our message. We showcase the exemplary EV9, Kia’s E-GMP platform, future electric vehicle lineup, and the evolving Canadian charging infrastructure.
Attendees grab the EV plug from its holder and connect it to one of the three distinct content streams. Guided by synchronized LED lights, each stream dynamically comes to life as light travels through the LED veins, activating the selected content. This immersive journey offers attendees a captivating and unexpected exploration of Kia's sustainability initiatives.
ACCCENTS.
PERFORMANCE ANALYSIS
Attendee survey data revealed Kia achieved the highest consideration uplift among in-market visitors, outperforming all volume brands in Canada by three times the average uplift for all exhibiting brands.