Artistic. PASSIONATE. VISIONARY.

Madeleine Heaven is an award-winning, globally recognized conceptual Art Director with 8+ years of multidisciplinary experience across institutional cultural curation and high-stakes national advertising.

From a visual artist to a seasoned advertising force, I craft memorable ideas that thrive across TV, digital, social, experiential, and beyond. My style adapts to each brief, blending diverse influences and mediums to create dynamic, impactful concepts with a sharp strategic lens. I lead with curiosity, heart, and a human touch, continually exploring new techniques and cultural references to bring fresh perspectives that keep my work evolving.

At the height of my creative ability, my ideas are grounded in social consciousness, prioritizing intention over perfection to create work that feels true. From championing Indigenous representation with Cheekbone Beauty’s Sephora Canada launch and the Right the Story campaign, to co-leading the EP for Sarang Kitchen, and currently driving Kia Canada’s national partnership for the FIFA World Cup 26, I push for work that resonates, sparks conversation, and leaves a lasting impression.

Ultimately, I believe every brand is a collection of stories waiting to be told. I’d love to help curate yours. ☆