Artistic. PASSIONATE. VISIONARY.

I’m Madeleine, an Art Director based in Toronto with 8+ years of creative experience, beginning in fine art and cultural curation and evolving into more than five years in high-impact advertising. My work lives at the intersection of meticulous detail and high-concept storytelling. I specialize in blending distinctive aesthetics and industries to build visual worlds that challenge convention.

In the past, I’ve championed Indigenous representation through Cheekbone Beauty’s Sephora Canada launch and the Right the Story campaign, and co-led the EP for neurodivergent restaurant Sarang Kitchen. Currently, I’m orchestrating Kia Canada’s national partnership for the FIFA World Cup 2026 and most recently originated the idea behind the category-disrupting launch of the Kia EV4. Across every project, I push for work that resonates and leaves a lasting impression - most recently earning recognition in Ad Age.

Ultimately, I strive for work that’s striking, inclusive, and effective. Whether it evokes a memory, sparks compassion, or captures a modern cultural moment, my goal is to create ideas that feel true. ☆