Artistic. PASSIONATE. VISIONARY.

I’m Madeleine, an Art Director based in Toronto with 8+ years of professional creative experience, beginning in fine art and cultural curation before evolving into more than five years in high-impact advertising. My creative work has been recognized through award-winning achievements from a young age, shaping a lifelong passion for emotive storytelling. Driven by heavy-hitting conceptual strategy, I bridge the sophistication of fine art with the scale of national campaign execution. I’m passionate about merging distinctive aesthetics across industries to build visual worlds that challenge convention, elevate communities, and shape cultural narrative.

In the past, I’ve championed Indigenous representation through Cheekbone Beauty’s Sephora Canada launch and the Right the Story campaign, and co-led the EP for neurodivergent restaurant Sarang Kitchen. Currently at Innocean Canada, I’m orchestrating Kia Canada’s national partnership for the FIFA World Cup 2026 and most recently originated the idea behind the category-disrupting launch of the Kia EV4. Across every project, I push for work that resonates and leaves a lasting impression - most recently earning recognition in Ad Age.

Ultimately, I strive for work that’s striking, inclusive, and effective. Whether it evokes a memory, sparks compassion, or captures a modern cultural moment, my goal is to create ideas that feel true. ☆