THE ASK
Launch the EV6, Kia’s first dedicated all-electric vehicle under the new brand identity on a platform that establishes Kia as a leader in the electric vehicle segment.
INSIGHT
The Early Adopter audience actively seeks products and services that keep them ahead of the crowd.
OBJECTIVE
Launch an Augmented Reality experience with Meta that speaks to the technological advances of the EV6. Our tech-loving, Early Adopters can feel smart and ahead of the crowd every time they drive past a gas station or start their vehicle with their smartphone.
The EV6 launch was completed with an immersive A/R experience that appeared across Facebook and Instagram - one of the first to be executed in Canada. Users scrolling on their feeds were first confronted with a short :15 video ad unit, inviting the viewer to place the vehicle in their environment so they can discover the EV6’s unique design and innovative features for themselves.
The ad unit over-delivered on Kia's impressions goal of 19.2M to 19.6M impressions, with a total of 51.9K clicks activating the A/R experience.