ASK.

There was no ask. My creative partner and I pitched a partnership to Sarang Kitchen, Canada’s first neurodivergent-friendly restaurant, to create a campaign that raises awareness and enhances the dining experience for the neurodivergent community.

INSIGHT.

90% of Autistic individuals face sensory challenges that make dining out stressful. Music can reduce anxiety and improve social interactions, creating a more comfortable environment.

OBJECTIVE.

Introduce Breaking Barriers, a scientifically crafted EP made by and for the neurodivergent community to promote calm and self-regulation in dining spaces. This album can be played in restaurants globally, helping to create more inclusive environments for all.

CASE STUDY.

🏆 The Sarang Kitchen 'Breaking Barriers' EP is a finalist at the 2024 London International Awards in the Music & Sound category, under 'Experiential Use of Music & Sound'.

ALBUM COVER.

Launched on World Autism Awareness Day (April 2nd), the album cover design is inspired by Sarang Kitchen’s hand-drawn chicken logo, which was crafted by a student of co-founder Jennifer Low. The design features a musical staff in muted rainbow colours, inspired by the restaurant’s sensory room, ensuring a soothing and relatable visual experience. White chopsticks hold the staff’s five lines, which transition into noodles, nodding to the restaurant’s Korean roots.

SOCIAL MEDIA.

PRE-LAUNCH.

This pre-launch social post highlights a key lyric and features our signature brown noise. Its lower frequencies help mask disruptive sounds and foster a calming atmosphere. The design, on a post-it note, reflects Sarang Kitchen’s corkboard community wall.

POST-LAUNCH.

Showcasing three out of five videos, we developed a social series featuring Sarang Kitchen's staff and friends as they share their insights on the album's creation and its anticipated impact on the community.

EMAIL.

LAUNCH.

OUT OF HOME.

POST-LAUNCH.

Placed throughout the Dovercourt neighbourhood, these posters raise community awareness and invite people to visit and scan the QR code for instant access to the album, designed for on-the-go self-regulation.