SPEC.
THE ASK
Introduce GTX Corp's GPS SmartSole in young children's sizes.
INSIGHT
Parents understand that giving their child freedom is critical to their development, but fear making that next step.
OBJECTIVE
Direct the target audience to the website to purchase the tracking product and service.
Creative Director: Gordon Marshall
MAGAZINE SP
MAGAZINE DPS
OOH TRANSIT POSTER
DIRECT MAIL / Direct Mail letters will be sent out to existing and prospective customers of GTX products, particularly parents. The direct mail piece will be sent out in 4 1/8” x 9 1/2” standard business envelopes. The addressee information is displayed in portrait-style, with campaign tagline on rear of envelope. The letter will offer the addressee a free 30-day trial with the subscription of a children-sized GPS SmartSole.
INTERACTIVE DIGITAL BANNER / Frame 1 - The Set Up. User confronts banner on website and is instructed to locate Emma. / Frame 2 - Eraser pointer takes on silhouette of GPS symbol. Interaction continues until Emma is located. / Frame 3 - When found, map fades into an image of GPS SmartSole’s kids insert. / Frame 4 - Full image of GPS SmartSole insole in viewing along with tagline at bottom.