ASK.

Launch the all-new Kia EV4 in Canada as a bold, emotionally resonant electric sedan that makes advanced EV design and performance more accessible.

INSIGHT.

For a generation thriving in digital spaces, real-world pressures have made personal progress feel increasingly out of reach.

OBJECTIVE.

Winning online but lagging in real life, the Kia EV4 is the upgrade that closes the gap.

To bring this vision to life, we partnered with REZZ, a Canadian artist known for her hypnotic sound and iconic LED goggles.

With a dedicated following at the intersection of music, tech, and digital culture, she was a natural fit to embody the EV4’s next level mindset.

Together, we built a visual world that blurred the line between digital and reality.

NEXT LEVEL.

:60s

Agency Cut

:60s

SOCIALS.

REMOTE SMART PARK ASSIST.

XBOX.

EV4 LOADOUT CHALLENGE.

Partnering with Xbox, we created an immersive experience that reimagined the Kia EV4 as a customizable loadout, grounded in the same industrial grit and high-precision visual language of the hero film.

The EV4 Loadout Challenge brought gaming mechanics into the real world, letting users optimize features, explore performance stats, and build their ideal vehicle.
Bridging digital play and real-world action, the journey ends with a call-to-action to now build it IRL on kia.ca.

PHOTOGRAPHY.

Shot between a raw Toronto warehouse and a high-end studio, the photography balances grit and precision. Built for social-first storytelling, the visuals translate into scroll-stopping moments, including select frames with REZZ. Photographed by Denis Lipman.