THE ASK

Launch an upper funnel campaign using one of Kia’s brand halo vehicles, the Telluride, to drive awareness and quality perception of Kia’s new brand identity.

INSIGHT

The target seeks the best products that fulfill their desired personal and societal status in every aspect of their dynamic lifestyle.

OBJECTIVE

From its bold design, latest technologies and practical features, the versatility of the Telluride is built to empower the dynamic lifestyle of the modern family without compromise.